I turn complex enterprise products like ERP systems, dashboards and internal platforms into tools that feel like they understand the person using them, not just the business that bought them.
Selected work
Real problems. Real constraints. Real outcomes.
Redesigned a dense accounting ERP and its marketing website. By rethinking core workflows, a slow and complex system became an intuitive tool that speeds up daily operations.
"The new system actually makes sense. My team stopped asking me for help with invoicing on day one." — Operations Manager, Providhy
Turned a requested UI reskin into a complete UX overhaul. User testing revealed core tracking features buried in settings. I rebuilt the app into an intuitive daily logger around how people actually eat.
Architected a dual-sided fantasy sports platform. A high-engagement consumer UI for players alongside a data-dense admin dashboard for live scores, leagues, and user management.
About
I've spent the last five years designing products that people actually have to use. Not because they want to, but because they need to get their job done.
ERP systems. Dashboards. Internal tools. The kind of software where bad design doesn't just annoy people. It slows down entire teams and costs real money.
My role is to simplify without dumbing down. To find the real workflow buried under layers of legacy assumptions. To redesign things so they actually match how people think.
I work closely with engineers and stakeholders. I test early and often. And I push back when a feature request would create more problems than it solves.
Outside of work, I'm the person who rearranges furniture to "fix the flow" and silently judges poorly designed restaurant menus.
People and training
From people I've shipped with
My team figured out the new system without any onboarding session. We were raising invoices correctly on day one. That hasn't happened with any software we've used before.
Daya doesn't just hand off files and disappear. He stays through implementation, flags edge cases before they become bugs, and explains the reasoning behind every decision. It makes the build phase significantly faster.
Structured learning
Get in touch
If you're building enterprise software, a B2B platform, or anything where the complexity of the problem hasn't been matched by the quality of the design — I'd like to hear about it.